Thank you, that's very helpful.
I feel I have some good evidence to support why this school is so suitable for my child and vice versa but I am not sure how far to go with the details about why the allocated school is unsuitable.
I have visited the allocated school on a number of occasions and put it as our second choice as we realistically have no chance of getting a place at any oversubscribed school in the county. Looking in detail at its prospectus and ofsted it does not provide the opportunities and challenges for high achievers and is more focused on being "safe, secure and calm", it has dealt with a lot of challenging behaviours in the past. Is this relevant, how much do I need to emphasise its unsuitability?
Also, my child is becoming increasingly distressed by having to walk past the sea of children attending our local school and will have to continue to do so by bus or bike if he starts at the allocated school in September. His school friends who were successfully randomly allocated a place are now in frequent discussion in front of my child about all the great things the school has to offer, with the school already corresponding with them to get them involved in the wealth of clubs and activities and it's excruciating for him. But is this relevant, or just the norm?
There will be many appeals for this school so I suppose I am worried about not standing out.
Your help is much appreciated!