Ok, so I suppose the 'news' that 1 in 4 parents will hire tutors this summer is not going to shock anyone on here. But, a little digging reveals...
The 'research' behind this was conducted by Pearson. Pearson is now headed in the UK by Michael Barber who has already 'helped' English education policy along in a former existence with the infamous McKinsey report, and his contributions to New Labour's data love-in.
Sir Michael Barber was New Labour's mad professor and master of the flow chart, the man responsible for the literacy and numeracy strategies of the first term and, later, when he worked for Tony Blair as head of the Prime Minister's Delivery Unit, for top-down targets across the public sector. He moved in 2005 to the world-renowned management consultancy McKinsey, and its unofficial motto could be his own: "Everything can be measured, and what is measured can be managed". (Guardian)
Should we care? Depends how rich you want to make him and Carol Vorderman. Luckily for those without a tutor, Pearson has just set up an online summer school for those unfortunate but 'obviously concerned' parents who can't afford an actual tutor but want to ensure their children 'don't fall behind'. From just £9.99 a month, it is so
much cheaper...and all he and Ms Vorderman need to do is ensure they 'measure' their bank accounts accurately and 'manage' their tax returns correctly.
Nice to be able to commission 'research'; feed it into the newspapers to play into the anxieties of parents, and then lo and behold! supply the solution in one easy move.