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Presumably there are actual reasons why the new head was selected which may have been communicated to existing Ribston parents?
Very unlikely - only the Governing body will know why they selected her and are unlikely to share.
I speak as someone who in the last 18 months alone has had a peripheral role in interview and question panels for new Principals/Heads and has subsequently written press and website announcements on their appointments.
Your standard stuff is " X was previously in X job role at X and Y. S/he brings with him/her a wealth of experience in blah, blah, blah" plus quote from Chair of Governors on how rigorous the interview process was and how delighted they are that X has been appointed plus quote from successful appointee about how delighted they are to be joining the educational establishment and look forward to continuing its success.