More about Cookies & Eleven Plus Exams

We use cookies on our websites to ensure we provide you with the most useful, personalised visit we can. We use cookies to:

  • Record whether you are logged in as you move from page to page.
  • Record whether you have anything in your shopping cart.
  • Collect statistics about which pages are visited and how people move around our site - we use this to improve the site and see what is working for our visitors.
  • Record which adverts are viewed and clicked on - Advertising pays for our time and enables us to work on this full time and give you the best site we can.

By using our websites you agree to our use of cookies as described on this page. However, by law, we need to make sure that you understand what cookies we are using and why and to let you know that there are ways you can prevent use of cookies.

What are cookies?

Cookies are small text files which are downloaded to your computer or mobile device when you visit a website or application. Your web browser (e.g. Internet Explorer, Mozilla Firefox or Google Chrome) reports these cookies back to the website on each subsequent visit so that the website can recognise you and remember things like personalised details or user preferences.

Cookies are used on the majority of websites and carry out a lot of useful functions. For example, they let you move between web pages efficiently, remembering you (e.g. if you are logged in) and your preferences and they can also help to ensure that adverts you see online are more relevant to you and your interests.

What cookies do we use?

Cookies are known as either session or persistent cookies, depending on how long they are used:

  • Session cookies only last for your online session and disappear from your computer or device when you close your browser.
  • Persistent cookies stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.

We use a mixture of both types - e.g. depending on your browser settings we will remember you are logged in for as long as you keep your browser open, or until a time limit runs out. We use persistent cookies to remember items you last viewed on our store and some advertisers we feature use these to learn more about the products which may be of use to you.

Broadly there are three distinctions of purpose of cookies in use on our site:

Functional cookies

These cookies allow our websites to remember choices you have made such as:

  • Remembering that you are logged in
  • Remembering the contents of your shopping cart
  • Remembering the details you have entered in forms
  • Remembering whether you have downloaded a paper or software you have purchased

Analytics & targeting cookies

We use analytics cookies to measure which pages you have visited, the search phrases you used to get to our site, the website that referred you to us and how long you spend in different sections. We use this information to keep track of how we are doing and to gain insight into how we might improve pages or sections of the site. Analytics data and cookies cannot be used to identify you as they never contain personal information such as your name and address.

Targeting cookies

We put a lot of time into our websites, keeping them up to date and as useful as possible, moderating forums and adding new content. This takes a lot of man hours. We also have to pay for the costs of maintaining a server that can keep up with the high level of traffic which the site gets. One of the ways we cover these costs is through advertising.

Our advertisers use two kinds of cookies and manage the data sent to and from these from their services (ie these are third party cookies we don't have an input into this process). The first kind monitors how many people have seen their adverts, how many people have clicked an advert and in the case of adverts linking to ecommerce sites, may continue through to monitoring whether a click from our site eventually resulted in a purchase on the other website. The other kind of cookie works across sites to show you relevant adverts based on your online browsing. As an example of this, if you visited the website of an online website hosting company, you might see adverts for this company or another hosting company when you arrived at our site. These cookies give you a more personalised advertising experience (though they are never shown your name or personal details) and are a feature of any site which features advertising, but there is debate ongoing about the limits of privacy and how much these cookies should be able to share information from site to site. If you would like more information about Online Behavioural Advertising (OBA), please visit

How to control your cookies:

Please remember that we do not use cookies to collect personally identifiable information about you, but if you do have concerns about cookies on this or other websites, there are various ways that you can control and manage cookies. These changes will apply to all websites that you visit unless you configure rules to only affect particular sites. Be aware that if you block all cookies, this will affect the functionality available to you on our site.

Modern web browsers will allow you to:

  • See what cookies you've collected and delete them on an individual basis.
  • Block third party cookies.
  • Block cookies from particular sites.
  • Block all cookies from being set.
  • Delete all cookies when you close your browser.

The links below take you to the 'help' section for each of the most popular web browsers so that you can find up to date information about how to manage cookies within that browser.


CALL 020 8204 5060